Recently, Sky TV, perhaps the biggest satellite TV channels operator in Europe, announced plans to make its hundreds of channels available over the internet as it attempts to stem the flow of customers leaving to other television providers.
Instead of needing a dish to pick up Sky channels, customers will be able to get a broadband delivered service from next year. Jeremy Darroch, Sky’s chief executive, said the move was a ‘big moment’ for the business.
Yet, countries such as Nigeria are just about celebrating change from ‘Analog’ to ‘Digital?’, which is fast becoming obsolete, says Sina Oduko, Managing Director of UK bases Sysdigit Communications.
Oduko said the challenge faced by SKY, along with other bid traditional media houses was that ‘’like Kodak, Polaroid, Ilford Films, they took eyes off the ball and did not keep up with technology. They are now playing catch up with technological advancement – big loss in revenue.
‘’It is said that Nigeria is racing to build a broadcast technology that is fast becoming useless. We are becoming dumping ground for obsolete technology as usual.’’
He is, therefore, of the view that government should really focus its attention on expanding Nigeria’s internet connection and make it faster and cheaper.
For Nigerian broadcasters to benefit from the emerging internet based TV platform, viewers require ultrafast internet access. Yet, internet access in Nigeria remains consistently the third worst in the world and the new world of internet of things is catching us unaware!
Oduko, whose company is organizing a upcoming workshop on the new technology at OGTV Abeokuta, said the solution for lack of ultra-fast internet for Nigeria is ‘’ingeniously extremely simple.’’
‘’We at Sysdigit Communications can beat our chest – “We did it” ahead of SKY TV,’’ he said. ‘’We have even gone further: We have completely dispelled of the use of internet as it is for now. Viewers do not need to have data subscription, that is what you see on our community TV network, you view for free. The future is here and now; and it is here in Nigeria.’’