Home Entertainment  OkayAfrica launches easy to use distribution and marketing platform for artistes

 OkayAfrica launches easy to use distribution and marketing platform for artistes

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OkayMusic has launched an application created for hands-on management of digital assets to enable artistes focus on the most important aspect of the music business; the art of making music.

“We understand the new digital landscape and will energetically defend artist’s rights while making their music available to a global audience” says Abiola Oke, CEO of OkayAfrica and Okaymusic.

Amongst the artists already signed are: Nigerian superstar Innocent “2Baba” Idibia, top Nigerian producer DJ Spinall, Cameroonian star Numerica, Nigerian urban highlife singer/songwriter Adekunle Gold, Tanzanian superstar Vanessa Mdee, American supremo guitarist Gary Lucas, Nigerian chart busting songstress Niyola, Zimbabwean Reggae star Buffalo Souljah and Nigerian fast-rising producer Bankyondbeatz.

This gives access to all signed-up artists to upload their music on every major digital music platform worldwide.

OkayAfrica connects a global audience to Africa through compelling content and high-profile cultural events. The leading media company of its kind, OkayAfrica is a multi-faceted hub—a lifestyle brand, an online magazine, a bespoke content producer, and an events producer. Most of all, it is a community of readers, artists and creators that uses the OkayAfrica platform to bridge Africa and its diasporas.

OkayAfrica is the only platform truly capturing the breadth of the continent’s unprecedented youth culture boom and, over the past six years, have built up a strong and faithful following numbering in many millions of unique monthly views. The reason for its success is hyper-intelligent curation of music, fashion, the performing arts and social commentary. Using OkayAfrica and its associated social media is proving to be an effective means by which to promote Okaymusic’s artists.

“What sets Okaymusic apart is that we are truly partners with our artists”, says Rikki Stein, Fela Kuti’s former manager and Head of A&R. “We will never take ownership, we work for the repertoire owner and have their best interests at the forefront of this venture. Artists from anywhere in the world whose music contains those distinct, eclectic elements that we all enjoy are encouraged to join us. This first taste of what Okaymusic has to offer will soon be augmented by a host of artists in a wide range of musical styles.”